David H McConnell Founder of Avon.
Avon was established in the USA over 130 years ago by a 28 year old door-to-door bookseller, David McConnell. He discovered that the rose oil perfumes he was giving away as an added customer incentive were the very reason women were buying his books. The scene was set for him to realise a big dream, a fast-moving product line of superior quality merchandise, sold by a vast network of spirited entrepreneurs direct from the manufacturer to the homes of consumers.
The California Perfume Company was founded, with a line of five floral fragrances, and a range of everyday essential items. All items were backed by an unconditional, money back guarantee – something still upheld by Avon. In the early days, products were sold by showing customers a sample case. As the range of products grew the company published its first brochure after about ten years, a business tool that is synonymous with Avon today.
Avon founder David H. McConnell turned a passion for community and penchant for perfume into an industry-leading beauty brand. 130 years later, Avon continues to be a pioneer in cosmetics, skincare and fragrance, thanks to a team of leading scientists (more than 200!) who work to create some of the world’s most advanced and exciting products.